Monthly Archives: August 2018

Why are your Facebook and Instagram likes flatlining?

Posted on August 14, 2018 at 4:10 pm

Social media is without a doubt one of the best ways in which you can market your business for free, or at least that used to be the case. With organic reach decreasing on both Facebook and Instagram, there has been a gradual shift towards paid advertising. Both Facebook and Instagram (which is owned by Facebook) make it incredibly easy to create advertisements to reach more people with your posts and acquire more likes, however, you can waste money very quickly on the wrong individuals, so targeting is key. So what we’re saying is that it’s no longer just enough to put a Facebook post out there for your followers to see, some may not even see the content because their feed is so oversaturated with adverts and a friend’s picture of their cat. But it’s not even enough to start an advert to draw in more likes, you have to be very clear on your audience and only then can you begin to target the right people and grow your social accounts whilst acquiring more likes. You could also consider investing in a web outsourcing company to handle some of your digital marketing work, which can include the likes of SEO, Social Media, Design and Email Marketing among others. If you had a team of social media experts to call on, you’d be able to optimise your adverts for the right audience and track the results, which may not be something you’re able to do right now. Facebook and Instagram may be social platforms in their own right, but they do also require skill and a good understanding on the targeting options. Once you have this in your locker, you’ll create more effective ads and improve likes from the right types of individuals.

Posted in education, employment, jobs